CPA Offers

Cost Per Action (CPA) is one of the more desired, or optimal, ways to buy online advertising. CPA offers mean that the advertiser only pays for the lead when a desired action occurs. Examples of CPA offers are web form submissions, double opt-ins or sales. On rare occasions CPA offers can also be on clicks or impressions. Most lead buyers and sellers, however refer to CPA offers as Cost Per Acquisition offers or even as Pay Per Lead offers.

With Lead Capsule, you can setup CPA offers and ensure the best cost per acquisition. This can be managed using our intuitive filters, schedules and pricing models.

CPA offers can be setup using Host and Post, Ping Post, Ping Tree, web forms or even call routing. If a lead does not match your CPA offer, you won't pay for the lead, it's that simple!