How Much Does Lead Distribution Software Cost?

What drives the cost of lead distribution software: volume, users, storage, support and fees. Lead Capsule's plans and how to compare any vendor.

Lead distribution software is usually priced as a monthly subscription, and the number you pay depends mostly on volume and on how much of the platform you use. Lead Capsule's plans run from $199 to $1,499 a month, and every plan except Dedicated has a 7-day free trial. The cost factors below apply to any vendor you compare.

What drives the cost

  • Volume. Vendors count different things. Some count leads or inbound actions, some count pings, and some set limits on users, campaigns and storage. Check what is metered and what happens above the limit.
  • Scope. How many verticals, campaigns and lead forms you need to run at once.
  • Storage. How many leads and how much data are kept.
  • Support level. Live support is not included on every plan.
  • Setup and one-time fees. Dedicated infrastructure usually carries a setup fee.
  • Contract term. Month to month, annual, or a longer commitment.

Lead Capsule plans

PlanMonthly priceUsers, verticals, campaigns, lead formsLead storageData storageLive supportFree trial
Ultra Lite$1991 each1,000,0001 GBNo7 days
Lite$4993 each3,000,0003 GBNo7 days
Professional$69910 each10,000,00010 GBNo7 days
Enterprise$999UnlimitedUnlimited100 GBYes7 days
Dedicated$1,499UnlimitedUnlimited150 GBYesNone

Every plan includes ping tree, ping post and host and post routing, client and vendor portals, and bulk import and export. Dedicated has a one-time $1,000 setup fee and a 1-year term. The other plans have no setup fee and no long-term contract. Source: the Lead Capsule pricing page.

How other vendors publish pricing

The same question gets different answers. Read on 2026-11-15 from each vendor's own pricing page:

  • Lead Prosper publishes a plan that starts at $500 a month, including 5K leads, 200K pings and 200K pre-pings, with per-unit overage (leadprosper.io/pricing).
  • boberdoo publishes volume tiers set by average inbound actions per day, from $1,075 a month at up to 25 a day, with a $250 setup fee (boberdoo.com/pricing).

They meter different things, so a plan price alone does not compare. See the full comparison on the alternatives page.

How to estimate your own cost

  • Count your monthly lead volume and how many buyers and vendors you will connect.
  • List the verticals and campaigns you will run at the same time.
  • Decide whether you need live support and a dedicated environment.
  • Check what each vendor meters and what it charges above the limit.
  • Use the free trial, where one is offered, to test your real flow before you commit.

Frequently asked questions

What is the cheapest Lead Capsule plan?
Ultra Lite at $199 a month, with one user, one vertical, one campaign and one lead form.
Are there setup fees?
Only Dedicated, with a one-time $1,000 setup fee. The other plans have none.
Is there a free trial?
Yes, 7 days on every plan except Dedicated. You enter a card at the start and are billed automatically unless you cancel within the 7 days.
Do I need a contract?
No, except on Dedicated, which has a 1-year term.
Which plans include live support?
Enterprise and Dedicated.
Can I change plans?
Yes, at any time. The change applies from your next billing cycle.

Keep reading

Pricing, Alternatives compared, Features, Ping Post.

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