What Is a Lead Cap?

A lead cap limits how many leads a buyer receives in an hour, day, week or month.

A lead cap is a maximum on how many leads a buyer can receive in a period.

In Lead Capsule, caps can be set per buyer as hourly, daily, weekly or monthly maximums, and ping post campaigns can also cap pings and accepted leads. Scheduling can limit delivery to a buyer's business hours.

Frequently asked questions

What periods can a cap use?
Hour, day, week or month.
Does it apply to pings?
In ping post campaigns, yes.
What is the difference from exclusivity?
A cap limits volume. Exclusivity limits how many buyers share a lead.

Read more: Lead Distribution, Lead Exclusivity, Scheduling, Glossary.

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