A ping is the first message in ping post: a few lead fields sent to buyers so they can bid before the full lead is shared.
A ping is the first message in a ping post sale: the seller sends a few fields of a lead to buyers so each can say whether it wants the lead and what it will pay.
Fields are typically a partial social security number, state, zip code or gross monthly income. The buyer replies with interest, a bid price and a ping or reservation ID.
Read more: Ping Post, What Is a Post?, Glossary.
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