What Is a Post in Lead Distribution?

A post is the message that sends the full lead to the chosen buyer, with the ID from its ping response.

A post is the message that sends the complete lead to the buyer the seller has chosen, usually the highest bidder, quoting the ID from that buyer's ping response.

The buyer then accepts or rejects the full lead. If it rejects, the lead can be offered to the next highest bidder.

Frequently asked questions

What is in a post?
The whole lead.
Who receives it?
Only the chosen buyer.
Can a post be rejected?
Yes, and the lead can go to the next bidder.

Read more: Ping Post, What Is a Ping?, Glossary.

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